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Directional signage should be cohesive and inviting to aid visitors in their experience and to welcome new guests. 

By viewing the harbor experience from a new visitors perspective, it becomes clear that the current signage can cause confusion and take away from the overall experience. 

Using the City's existing logo and typeface, a fresh take on the design is created for the harbor logo, which incorporates community pride and shows an invested interest for the city.

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